SEO (Search Engine Optimization)
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
To understand the true meaning of Search Engine Optimization, let’s break that definition down and look at the parts.
Quality of traffic
You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic
Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results
Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
Benefits of SEO
- SEO leads to better User Experience.
- SEO is a Primary source of leads.
- SEO brings higher close rates.
- SEO results to higher conversion rate.
- SEO promotes better cost Management.
- SEO encourages local Users to visit the Physical Store after the search.
- SEO builds brand credibility.
- SEO helps establish brand awareness.
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